(Cross-posted on the Google Lat Long Blog)

Maps are a part of our daily lives—from finding the best local Italian restaurant to planning a trip abroad. Maps are also a valuable tool in the workplace. Businesses use maps to help customers easily find their store locations or help travelers get to their final destination.

Today we’re announcing a new professional mapping tool, Google Maps Engine Pro, which lets businesses visualize their data on a map. By importing data like addresses, names, office locations and sales leads from various file formats onto a map, businesses can edit, analyze and share their information in a simple format. Google Maps Engine Pro can be as easy to use as creating a document and it gives businesses an added productivity tool to help make decisions, organize information, and plan operations using Google Maps.

With the ability to collect business information, visualize it on a map and share it across multiple devices, organizations can make better sense of data in relation to real-world surroundings. For example, Pure Fix Cycles, a distributor of custom, fixed gear bikes, uses Maps Engine Pro to identify sales opportunities across target markets, helping to expand their business throughout the U.S. and around the world.

Google Maps Engine Pro was built as an application on top of the Google Maps Engine platform, which provides businesses with cloud based technology to help them organize large datasets and create more complex maps. Today, in addition to introducing Maps Engine Pro, we’re also announcing several new features to Google Maps Engine:
  • Mobile App: The new mobile app allows individuals to access their maps created in Google Maps Engine, Maps Engine Pro and Maps Engine Lite. Once a map has been shared, users can access their data on-the-go and from any Android device.
  • Connector Tools: It’s now easy to migrate data from legacy systems, such as SAP, into Maps Engine using a connector tool that can be downloaded for free. There are more than 300+ business and geospatial applications available through the connector. To make data migration even easier, the Maps Engine now features an ESRI Toolbar that lets you transfer your ArcGIS maps to Maps Engine.
  • Introductory Account: Want to test out Google Maps Engine for your business? The introductory account is an easy way to introduce Maps Engine to your organization’s geospatial infrastructure. The free account supports the product’s full platform capabilities, including API access, but limits the number of map queries per day.
By providing better ways to easily integrate maps into your organization’s operations, businesses now have the ability to use powerful mapping technologies that were once only available to the mapping experts. With the launch of Google Maps Engine Pro and the new Google Maps Engine platform features, now every enterprise and business professional can visualize their data on a map.