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Editor's note: Today’s post comes from Eric Singleton, CIO, and Alan Mariotti, Vice President of Technology and Security, of Chico’s, a specialty retailer of branded clothing and accessories through its brands: Chico's, White House | Black Market, Soma Intimates, and Boston Proper. Chico’s has 1,500 stores as well as catalogues and e-commerce websites for each of its brands.

Imagine running into your favorite clothing store in Chicago during a snowstorm and seeing a colorful digital display of cozy sweaters. Or you’re shopping in San Francisco for an outfit for a company party and the store’s display screens show cocktail dresses on sale. At Chico’s FAS stores, we will be using Chromeboxes to personalize the shopping experience by tailoring our digital signage to the city, the store, and even the specific department.

We’ve had our Chico’s Digital Retail Theater strategy in the works for some time, with plans to bring personalized content up to 5,000 screens at about 1,500 stores. I wanted to control displays down to each individual screen and swap new content as needed, without burdening our IT department or maintaining complex hardware at each store. After reviewing and sketching out a range of approaches for solving this challenging problem, we settled on Chromebox. Alan Mariotti, our VP of Technology and Security, praised the technology for its simplicity, low cost, and scalable performance. The easier a digital signage system is to install and use, the faster we can push out unique and relevant content to screens – an imperative in retail, where merchandise and promotions always change.

Chromeboxes as a signage solution met all of our tests for affordability and ease of management. Since they’re cost-effective, we can afford to outfit more of our stores with more displays. Since they’re small, they don’t take up valuable space in stores and they are unobtrusive. With more screens, we have more places where we can tailor content that resonates with each store’s customers.

We launched our first 10 Chrome-powered screens at our redesigned White House | Black Market store in Santa Monica, California, with content management software from Rise Vision deployed by Uniguest, both of whom are Google partners. We’re testing the sales impact of changing merchandise content on the fly, compared to traditional retail channels like catalogues and print advertising. We’ll also see if shoppers respond to and interact with catalogue content that appears on store screens.
We’re also looking to Chrome to bring promotions to customers in minutes — a huge leap ahead from the printing process. The lead time for printed posters can be as long as 10 days due to the lengthy cycle of designing, printing, and delivering to stores. Not only is physical printing at this pace incredibly expensive, but we can’t react as quickly with print as we can with instant digital if new products and sales hit the stores on short notice. Chromebox for signage will eventually almost eliminate these printing and distribution costs, while shortening the time needed to bring relevant shopping news to our customers.

The impact of our Digital Retail Theater strategy with Chrome goes far beyond screens with pretty pictures. When customers come to one of our stores, we want to immerse customers in the Chico’s FAS shopping experience – sharing with them the perfect jacket for her first day at a new job, the winter coat that transforms her look, or the dream dress that makes her evening magical.

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Editor's note: Today’s guest blogger is Demitris Memos, Managing Director of MarineTraffic, whose website and app are widely used for tracking ship movements worldwide. See how MarineTraffic and other developers are using the Google Maps API to bring maps and location content to their users.

Ships play a major role in global commerce, but locating them is not as straightforward as it might seem, even for their owners. That’s a problem if, for example, you’re trying to track your cargo, which is on a containership crossing the Atlantic. It’s even worse if you’re a tanker spilling oil offshore and the nearest coast guard ship can’t be found. At MarineTraffic we aim to solve that problem. What began as an experiment in 2007 has become the most popular vessel tracking service in the world. We’ve seen our website traffic double in the past two years to a peak of 6.2 million monthly active users lately.

A key component to maritime data is geography. You would think that mapping ships as they traverse the world’s waterways and oceans would be a no-brainer, but until the introduction of AIS (Automatic Identification System) in shipping and the launch of MarineTraffic, such a capability was not available for the masses. Today, using the Google Maps API we are able to overlay data we get from ships around the globe onto an easy-to-use map with the help of Google’s intuitive mapping platform.
We worked with Google Maps partner Ancoris to set up the mapping service. Our maps use the Google Maps API to plot shipping movement around the world. The data is acquired by our proprietary, global AIS receivers network. This way, we collect radio frequency signals from transponders aboard vessels and display them on the MarineTraffic website and our mobile apps. We offer Density Maps on top of the API to show, for example, which routes tankers are taking versus cruise ships.
Geofencing is used to keep track of distances between vessels and record arrivals and departures at ports. A variety of other types of information are available on top of our maps in layers, such as wind speed, temperatures, photos and more besides.
The good thing about Google is that it makes it easy for developers to port data in through their API and, above all, the high availability of the service, which is always there, no matter how big the spike in traffic is.
Google Maps has proven to be very reliable, thoroughly supporting MarineTraffic as an essential tool for maritime professionals and marine enthusiasts. Using Google Maps, we are able to provide a valuable service to the general public and commercial organisations, filling a need that is highlighted by the rapid growth of our business. Google Maps is helping to put ships on the map!

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Editor's note: Today’s guest blogger is Graham Russell, Founder and Managing Director of Ambush Security, a family owned security business that has protected Southern Queensland, Australia, since 1986. Learn how Google Apps for Work gave their team the flexibility to collaborate and work securely from anywhere.

Ambush Security is a local family-owned business based in Queensland that has provided electronic security systems to homes and businesses for over 25 years. With a 100 strong team, many of which are out in the field, it’s important for us to stay connected, wherever we are.

We needed a simple solution to help us manage the 250+ personal devices used across our team, one that offered easy access to work data from any device and ensured the security of that data. As a company that embraces new technology, the decision to go Google was simple. Security is what we do, and that’s exactly what Google Apps offered us – a tool that would help us remain trustworthy.
We didn’t realise how much of an impact moving to Google Apps could really make until we considered all of the recent benefits:

  • Cost savings: We save $75,000 AUD per year by reducing our hardware equipment purchases. Now all of our employees are free to use their personal devices for work.
  • Time savings: Google Apps has enhanced our work productivity and allowed each employee to save an additional 1 – 2 hours per week, because all of the information they need is right at their fingertips on Google Drive.
  • Secure data: With easy-access to network permissions, our IT Managers can manage the devices and data securely, whatever devices our team chooses – especially important if a device is accidentally lost or stolen.
  • Productivity savings: Our sales team can now easily offer client quotes on site without having to head back to the office. All the information they need is available on Google Drive.
  • Mobility: When data can be accessed anywhere and at any time, we find that the team feels more empowered. They have the flexibility of choosing to pack their bags and leave the office early, have dinner with the family, and complete their work from home.

Since introducing Google Apps to our business, our team is happier and more productive and our business data is secure. Now, we can continue protecting homes, businesses and families across Queensland knowing that every aspect of our business is in safe hands.

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(Cross-posted on the Google for Education Blog)

While it’s a new year on the calendar, many teachers and students are just midway through the school year. They’ve clearly been hard at work, turning in more than 30 million assignments with Classroom since it launched six months ago. If those assignments had been on paper instead of Google Docs, they would stretch from New York to Los Angeles when laid end to end. If every assignment had taken just one minute to print out, Classroom saved 57 years that would have otherwise been spent waiting for the printer.

Today we’re launching a native Classroom mobile app for both Android and iOS (also available in Google Play for Education) to help teachers and students connect from wherever they are, and save even more paper and time. We’re also launching two new features to help teachers stay organized as they head into the second half of the year: a teacher assignments page and the ability to archive classes.

With the mobile app, students and teachers can:
  • Snap a photo: Right from the assignment page in the mobile app, students can snap a photo and attach it to their assignment — whether it’s the experiment they just did for a science class, or a drawing they made of their family tree. And if they’ve forgotten their homework, they can ask someone at home to snap a photo, text it and then turn it in with the app. Of course, if the dog has actually eaten it, Classroom can’t help you. 

  • Share from other apps: Students can also easily attach images, PDFs and web pages from other apps to their assignments. For example, when you’re in a drawing app, you can create a graphic for an assignment. When you click “share” in that app, Classroom will come up as an option, and you can attach the graphic to an assignment. 

  • Offline caching: Even when Internet access isn’t available, students and teachers can get information about their assignments in the Classroom mobile app. Class streams and assignment information are automatically cached every time you open the app with an Internet connection, so that you can see them when you don’t have a connection. 

For the best experience using the Classroom app, make sure you (or your students) also have the Google Docs, Drive and Slides apps. We’re looking forward to adding new features to the app on both iOS and Android in the coming months, so that students and teachers can get more done from any device they have.


Teacher Assignments Page

We’ve heard from many teachers that they want one place to keep track of all the work they assign across all of their classes. On Classroom for desktop, we’re launching a teacher assignments page. Teachers will have quick access to any assignment, track which ones they’ve reviewed and see how many students have completed their assignments.

Archive Classes

We also know that classes don’t go on forever. You don’t want to have to scroll through old classes to get to the ones you’re teaching or attending now, but you’ll likely want access to the valuable information in previous classes and work from them. That’s why today we’re launching the ability to archive classes. Archiving a class will remove it from the home page and make it read-only — teachers and class members can still view archived classes, but can’t make any changes or turn in assignments.

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We hope the new mobile apps and features for teachers will save you some time and paper this semester. Please keep sharing your feedback with us, and stay tuned for more new Classroom goodies before the school year is over.


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Editor's note: Today’s guest blogger is Bilal Karim, Lead Geoweb Analyst for MyHEAT, a commercial energy mapping product spun off the HEAT research project at the University of Calgary, Alberta, Canada. See how other forward-thinking organizations are investing in mapping technology and transforming their business: Maps are Going Google.

If you get winter temperatures around -20°F, like we do in Calgary, keeping your house warm while saving energy — and reducing heating costs — is a high priority. As a former master’s degree candidate in the Department of Geography at the University of Calgary, I worked with Dr. Geoffrey J. Hay, who came up with the idea of quantifying and visualizing the waste heat escaping from homes, communities, and cities in an effort to improve urban energy efficiency. If residents could click on a map and see the inefficient areas of their homes, they could take steps to lock heat inside the house, where it belongs. And so the Heat Energy Assessment Technologies (HEAT) project was born.

Our research team brainstormed how to use detailed airborne thermal imagery to map the energy efficiency of Calgary homes. We developed a number of multi-scale maps and metrics, including “HEAT Scores” which we assign to houses and neighborhoods so residents can compare their homes’ energy efficiency to their neighbors’. To showcase these levels of detail, we implemented the Google Maps API. In particular, the Google Maps API allowed the maps to be user-friendly, included useful customization, and built on user’s prior knowledge, experience, and familiarity with the Google Maps products.
Here’s what we did:

  • We deployed custom styling using the Google Maps API to choose our own colors for the base map. The thermal maps already have many hues to indicate heat efficiency, from blue to orange to red, so we picked neutral shades of gray for the base maps to establish a visual balance.
  • We integrated code from the Google Maps Utility Library to display information to homeowners in three tabs. These tabs show residents (a) their home’s HEAT score, (b) a thermal image of the home showing “Hot Spots” where the most heat is escaping, and (c) estimated savings and reductions in greenhouse gases based on heating with different fuel types.
  • We also integrated the Google Maps Street View from the Google Maps API. The Street View images show a great amount of detail, linking our colored thermal images for each home, to allow residents to figure out where heat might be escaping – like through sliding-glass porch doors, windows, or from their roof.
  • Since we began this project, we used KML Layers to sub-divide the larger city and community maps into tiles, which helps our application load faster. However, these will soon be replaced by new additions to the Google Maps API such as GeoJSON for better performance.
  • We also invite HEAT users to upload information about their roofing materials so we could refine their HEAT scores and provide better information back into our energy models. So far, about 2,600 people have volunteered this data.
We’re currently showing 37,914 houses in 29 different communities, and plan to expand to nearly 300,000+ single-dwelling homes in Calgary. In the meantime, we’ve launched MyHEAT, a startup company that will offer commercial products to utilities and municipalities based on our HEAT project. These new products, aimed at utilities and municipalities, will also use the Google Maps API to help people stay warmer every winter.

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(Cross-posted on the Google for Education Blog)

Educators across Latin America are changing what it means to “go to school” by introducing new learning models that prepare their students for real-world problems. Inspired by their ambitious goals and innovative approaches, we’re highlighting a few ways that schools in the region have made strides with the support of technology, including Google Apps for Education.

Building the groundwork for equal access
The Municipality of Vicente Lopez (MVL) in Buenos Aires, Argentina, created a program to give all students the same access to technology, regardless of socioeconomic background. All students and teachers use Google Drive to share worksheets and presentations, provide immediate feedback on shared documents, and work in teams while in class or at home. Teachers now learn from students, who have become experts in technology and taken ownership of their education.

Going digital without an IT staff
Colegio Banting in Mexico City has equipped its students with the best tools for success, even without resources to spend on staffing for IT. By introducing Google Apps for Education, they’ve interested students in educational technology, helped boost test scores, and improved communication between teachers, administrators, students and their families. Google Classroom makes it easier to assign homework, helping teachers and parents keep track of student work and progress.
Connecting face-to-face across many miles
Argentina’s San Andres University (UDESA) adopted Google Apps to encourage flexible learning through virtual classrooms while replacing their unstable email solution with Gmail. While Gmail was the initial reason for the switch, UDESA uses the full range of tools in the Apps suite to bring learning outside the classroom. Students use Hangouts to present their thesis projects remotely, and teachers invite outside experts, no matter where they’re located, to present about different topics.

Involving parents and teachers
In 2007, The American School Foundation (ASF) became the first school in Mexico to use Google Apps for Education, moving its 3,000 students to Apps while introducing weekly “technology office hours” for parents and teachers. As an early believer in the power of cloud-based technology, ASF wanted to equip its students with tools that would prepare them for the future. Beyond simplifying day-to-day processes and administrative workflows, ASF has created a supportive environment for all members of its community.

As schools across Latin America continue to develop and integrate technology into their curricula, they’re exploring ways to build learning spaces for curious minds both in the classroom and beyond. We look forward to seeing what the future holds for schools in the region.

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We know you want to be assured that your digital information is safe and available when you need it. The series of incidents that riddled 2014 showed why it is important to stay ahead of those ill-intentioned people targeting online information. We have taken clear steps to make our products more difficult to attack, and to make it easier for you to protect your data. Innovative security technology is necessary today, and making it easy to use is equally important.

At Google, we take security very seriously and it's built into everything we do, from protecting our datacenters and your devices, to our partnership with the security community to stop bad actors on the web.

This year we raised the bar even higher. We created new security teams, our engineers discovered and helped fix vulnerabilities like Heartbleed and Poodle, and we took a series of concrete steps that will increase the security of our customers’ information:
In addition to these announcements, we offer strong contractual commitments to protect our customers’ information. We do not show advertisements or scan customer information for advertising in Google Apps for Work, Education, Government or Non-Profit, and we do not use data for any other purpose than to manage and deliver our services. These commitments are regularly verified by independent auditors, and this summer we published their detailed findings in our SOC3 security audit report. We also help our customers comply with their regulatory obligations, and we renewed and extended our ISO 27001 certification and certified our Cloud Platform to the PCI standard. We were excited to participate in the development of the new ISO 27018 privacy standard for cloud computing, and look forward to opportunities to engage in similar efforts in the future.

Next year, the bad guys will keep all of us on our toes as we expect the number of threats and their sophistication to increase. We will keep raising the bar — for example we have been working to improve passwords with the new Smart Lock for Android feature, and developing identification technology that makes typing-in complex Captchas obsolete. As we enter 2015, you can expect our continued investment in security and a guarantee that we will continue to find ways to make it simple for people to use our services in a secure and transparent manner.