Today, technology allows us to work across devices, at all hours, around the world. But, sometimes working face-to-face is most effective.

That's why we recently launched a Hangout start button that can be embedded in any app or website. Whether you’re a sales rep working in a CRM app or an engineer in a project management tool, it only takes one click to launch a Hangout and your team will automatically be invited. You can even improve customer service with the ability to quickly launch into a video Hangout with a client to resolve an issue.

With this new Hangouts button, apps everywhere will let colleagues, partners, and customers meet face-to-face anytime, anywhere, and work more effectively together with just one click. A number of our early partners have already enriched their applications with Hangouts:

And this is only the beginning. We invite developers to get started here to make it easier for users to work face-to-face.