Editors note: Today’s guest blogger is Nicole Locklear, Channel Marketing Specialist at NexTraq. NexTraq is a GPS fleet tracking company headquartered in Atlanta that helps business owners across the US and Canada track the movement, behavior and activity of their vehicles.

NexTraq, a GPS fleet tracking company, helps customers manage their fleets with reporting, alerts, dispatching and routing tools. Several years ago, our company noticed a simple problem: it took too long to train our customers how to use our products. After looking at several other mapping possibilities, we realized that we should give our customers something they already used in their daily lives: Google Maps. Our customers already used Google Maps to get directions, view landmarks with Street View and Satellite View and avoid bad traffic. This made the decision to move to Google Maps API for Business easy.

By using Google Maps, we were able to free up internal resources -- such as developers and engineers -- because of the outstanding support that Google provides during implementation. Even though we deployed Google Maps on a large scale, the implementation was seamless. Our customers love Google Maps for Business because it brings Google Maps features directly to the business setting. For example, they can look at their route for the day, pinpoint heavy traffic, and reroute their vehicles accordingly. Not only are they saving time, but, as gas prices rise, they’re cutting fuel costs as well. Being able to see the street view of any place a vehicle is located gives customers an added layer of comfort. If an employee can’t find a service stop, a dispatcher can see a 360-degree view of where the employee is standing and direct them based on landmarks and other surroundings.

Instead of trying to reinvent the wheel, we went with a solution that we knew our customers already knew and loved. Google Maps API for Business was the best move we could have made for our customers.