Just over a week ago we opened the doors of Google+ to Google Apps users, and today we’re welcoming the millions of organizations they’re a part of. Now your business, school or nonprofit can create its own corner on Google+ with Google+ Pages.

A Google+ page is your organization’s identity on Google+. Your business, school or nonprofit can post updates and news, send tailored messages to specific groups of people, and engage in conversations with customers and followers.

Circles allow you to group followers of your page into smaller audiences. This lets you share specific messages with specific groups. For example, you could create a circle containing your business’s loyalty program members or your university’s alumni so you can reach the right people with the right message.

Sometimes you might want to connect with your fans face-to-face. For example, if you run a bookstore, you may want to invite an author to talk about her latest novel, or a college athletic department could host a roundtable connecting athletes with fans. Hangouts make this easy, by letting you have high-quality multi-person video chats, with a single click. You can use Hangouts to get customer feedback, help solve problems or simply get to know people better, all in real time.

Google+ Badge
To help customers find your page and follow you, we have two buttons you can add to your website by visiting our Google+ badge configuration tool:
  • The Google+ icon is a small icon that directly links to your page.
  • In the coming days, we’re introducing the Google+ badge, which lets people add your page to their circles, without leaving your site.

We wanted to help you get your business, school or nonprofit on Google+ as soon as possible, so we’re opening the field trial for Google+ Pages to everyone today. Once you’ve enabled Google+ for your organization and created a personal profile, you can get started creating a Google+ page for your organization at plus.google.com/pages/create.