This evening, we were joined by more than 50 participating companies to announce the launch of the Google Apps Marketplace, a new online storefront that enables millions of Google Apps administrators to discover and purchase integrated third party cloud applications and deploy them to their domains.

Adding an application from the Marketplace to your domain is simple - it only takes four clicks. Applications can then be easily managed from your domain's control panel and accessed by users through the same links as the Google Apps suite.

1) Click "Add it now"
2) Agree to the vendor's Terms of Service
3) Grant access to the data that the app is requesting (ome apps require data access, some don' only grant access to apps you trust)
4) Turn it on and start enjoying your increased productivity

Applications listed in the Google Apps Marketplace integrate with Google Apps using open protocols. These integrations improve the efficiency of your businesses by allowing users to share data and collaborate on projects as well as connect to users' daily workflows in apps like Gmail, Google Calendar and Google Contacts.

This integrated app experience is available in the Marketplace today for users of Google Apps Premier, Standard and Education Editions thanks to the efforts of folks like Intuit and Atlassian, and others who are committed to join, including NetSuite and Successfactors. We are honored to work with the more than 50 partners listed below:

The Google Apps Marketplace gives software vendors access to a rapidly growing Google Apps customer base of 25 million users from 2 million businesses and universities. By embracing open standards like OpenID and OAuth, and by giving software vendors freedom of choice for both billing arrangement and hosting platform, Google makes it easy to build apps for the Google Apps Marketplace.

For a lot more detail on what this means for developers and ISVs, check out our posts on the new Google Apps Developer Blog and the Google Code Blog.

We look forward to seeing the ways in which companies leverage the applications currently in the Google Apps Marketplace in addition to the apps to come in the future. In fact, we'll be exploring these topics further at Google I/O on May 19-20 in San Francisco. We hope you'll join us!

Posted by Scott McMullan, Google Apps Partner Lead, Google Enterprise team