If your company runs a website, you already know the importance of search engine marketing and optimization. But are you confident that your website is providing the very best user experience possible? If you haven't added or improved your search function yet, you could be missing out on conversions, sales, and repeat visits.

Next week, we're hitting the road to help spread the message about Google Commerce Search and Google Site Search. Visit us at Search Engine Strategies New York, held March 22 to 26th at the Hilton New York. Stop by the Google booth (#1007) to ask questions and learn how to bring visitors to your site, optimize their experience, and convert them into loyal customers.

On Thursday, don't miss our lunch session on Increasing Conversions with Google Site Search Solutions. Nitin Mangtani, Senior Product Manager on Google Enterprise, will explain how improving your site's search engine – whether you run an e-commerce or any other type of site – is key to stretching your SEM dollars and converting each and every visitor.

We'll have a few fun Google schwag giveaways too, so we hope that you'll join us. All conference registrants are welcome and no additional sign-up is needed.

Hope to see you next week in the Big Apple!

Posted by Anna Bishop, Google Enterprise Search team