Although it "makes sense" that good search can increase website ROI, especially for eCommerce websites, it's important to back that intuition with quantifiable data supporting the value of online research search. Thanks to recent research from Market Strategy Group, the evidence is in.

Market Strategy Group's new
white paper, titled "Search for Revenue: Leveraging Powerful Search to Boost eTail Sales" shares a range of data indicating how adding or improving search capability on eTail sites can significantly raise revenues. The study covers why site search is more important today than ever before, and delves into the potential ROI companies can achieve by having advanced search on their eCommerce sites.

We're sharing firsthand perspecitves on that value in an upcoming
webinar hosted by eCommerce specialists MultiChannel Merchant:

Search: adding real ROI to eCommerce websites
Wednesday, February 3, 2010
1:00 p.m. EST / 10:00 a.m. PST

During this hour-long webinar, you'll hear from:
All three speakers will answer audience questions as part of this event.

here. We hope you'll join us to get the facts on how effective search boosts results for online retailers.

Posted by Ashley Gorringe, Enterprise Search team